At Visit Myrtle Beach, innovation and hospitality go hand in hand. Leading that vision with passion and creativity is Stuart Butler, who was recently promoted to President. With a background that bridges rocket science and destination marketing, Stuart is rewriting the playbook for how destinations connect with travelers. From launching original TV shows to championing accessibility, his work ensures Myrtle Beach stands out on the national stage.
We sat down with Stuart to learn more about his journey, the future of Myrtle Beach, and how Call Center Solutions (CCS) has become a vital partner in shaping the visitor experience.
Stuart: My career has always been about taking complex problems and making them simple. Rocket science taught me discipline, structure, and how to break big challenges into manageable steps. Destination marketing requires creativity, empathy, and the ability to inspire people. Those two worlds shaped how I lead today: I stay analytical when it comes to strategy and measurement, but very people-focused when it comes to storytelling and relationships.
Stuart: Traditionally, DMOs focused almost exclusively on paid media, but our playbook is different. We try to be obsessed with our customers and to challenge the status quo. That’s led us to expand our focus to include producing original TV shows and podcasts, building direct-to-consumer booking platforms, nurturing creator communities, and driving cultural initiatives that make Myrtle Beach more relevant on a national and international level. We see ourselves as part media company, part community builder, and part storyteller for our destination. That broader playbook lets us connect with audiences in deeper and more meaningful ways and, ultimately, helps us gain market share and drive economic performance.
Stuart: It’s huge. A visitor’s perception of Myrtle Beach isn’t just shaped by ads. It’s shaped by every interaction they have, from a phone call to a server in a restaurant to the tone of voice on our social channels. That’s why guest service and engagement are such a big focus for us. It’s not about answering questions; it’s about making people feel welcome, understood, and excited about their trip.
Stuart: We needed a partner who understood that a call center is part of the brand experience, not just a function. CCS stood out because they share that belief. They bring professionalism, warmth, and scalability, which is exactly what we need in a destination that serves millions of visitors each year.
Stuart: The impact has been big. CCS extends our reach and ensures that when someone picks up the phone, they get a helpful, welcoming, and consistent experience with our brand. That builds trust, and trust is what leads to visitation, repeat trips, and word of mouth.
Stuart: It comes down to making people feel valued. A great call center rep doesn’t just check boxes; they listen, empathize, and guide someone toward the right experience for them. When travelers feel that level of care, it creates loyalty. They’re more likely to book, come back, and share their experience with others.
Stuart: Don’t underestimate the value of human connection. Digital tools are critical, but not everything can or should be automated. For many travelers, especially families and older audiences, speaking to a real person builds confidence in their trip. A call center is often the bridge between inspiration and booking, which makes it an incredibly valuable part of the funnel.
Stuart: I’m excited about the transformation that’s happening. We have major initiatives in play, from reimagining downtown to big cultural events to celebrating Myrtle Beach as the Golf Capital of the World. But what excites me most is that we’ve embraced innovation, creativity, and collaboration. That combination will keep Myrtle Beach relevant and thriving for generations to come.
At Call Center Solutions, we’re proud to partner with leaders like Stuart Butler and the Visit Myrtle Beach team to deliver world-class guest experiences. Every call is more than a question—it’s an opportunity to build loyalty, create memories, and strengthen a destination’s brand.
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